Savvy entrepreneurs who sell B2B are looking for the marketing solutions that produce the most qualified, least expensive sales leads.
With the myriad of technology tools and marketing methods available to us, we're asking ourselves, “What marketing will bring me the best clients?”Â
The best clients come from qualified referrals.
Referrals are a game-changer in business development. They have a whopping 50-90% close rate compared to much lower rates from cold calling and other forms of marketing. Think about it. When we need to solve a business problem, the referral from a trusted friend is our go-to solution. Â
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As B2B professionals, we must be intentional about surrounding ourselves with the right community of people who can send us perfect, qualified introductions.
You can train your network to talk about your business for you. You can create systems in your business to make it easy for others to give you referrals. We know because we see this working for members of The Good Humans Growth Network® (GHGN) every day. Our networking approach is not about mindlessly handing out business cards. Our members invest time and energy in each other's lives. The payoff is worth the effort.
If you're looking for a way to supercharge your business development efforts, our Good Humans Networking Lunch on 8 May is for you.
Our B2B referral community in the US nurtures relationships, provides value, and makes it easy for people to give one another referrals. Now, Catherine Brown, founder of The Good Humans Growth Network, is offering this kind of community in London through our first luncheon event, cohosted by Melanie Saggs, Director of Partnerships with Shoot the Moon creative agency.
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Sasha Crabtrey, Remote COO
"I have participated in several conferences, a few luncheons, and numerous virtual events with The Good Humans Growth Network. The founder, Catherine Brown, is truly a good human and a super connector. I've sponsored her conferences, built relationships, solidified referrals and new clients, and made many friends through the offerings of this network. I make the drive for some of these more intimate events for the people and the experience."
Alyssa McGinn, infoFluency
“Catherine's Good Humans Growth Network has connected me with amazing people who've become friends, strategic partners, and new clients—including one referral who became an important client and opened up a whole new vertical for me. I can't overstate how much her community has helped me grow my business through the multiple pivots, giving me access to exactly the right resources and relationships when I needed them most.”
You’re Invited to a Luncheon Designed to Create Meaningful Referral Relationships
Hi! My name is Catherine Brown, founder of The Good Humans Growth Network®. Get ready for a fresh start with referrals at our exclusive B2B networking lunch. It's my first Good Humans event in London! Discover the perfect blend of meaningful connections and fine dining, in a beautiful setting: Soho House, Dean Street. My co-host is super-connector Melanie Saggs of Shoot the Moon.
This is more than a luncheon—it’s an opportunity to connect with fellow professionals and learn about building your referral network in a comfortable, personal way.
I’ll give a short presentation, sharing a few of the best practices we use in the US to identify ideal referral partners who can send you your most qualified sales opportunities.
We’ll cover how to identify your perfect referral partners and develop the systems to make it easy to send you referrals.
Your ticket includes:
- A pre-lunch virtual networking meeting on Zoom 1 May, 1:30- 2:30 PM (UTC +1)
- The attendee list with attendee LinkedIn profiles so you can do effective follow-up after the event
- A presentation on best practices to identify ideal referral partners – we’ll share what’s working in the US
- A gorgeous lunch at Soho House (Dean Street) with fellow Good Humans
Event Details
Date: 8 May, 2025
Time: 12:00 PM - 2 PM (UTC+1)
Location: Soho House 76 Dean Street, London
Price: ÂŁ120
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