Catherine’s Top 3 Lessons from the Brendon Burchard Coaching Conference
Professional services providers and coaches, my tips from Brendon Burchard’s presentation at the recent Austin Coaching Conference will help you be the leader your clients need. I learned some of these lessons from the stage and some from observing the genius marketer himself!
Lesson 1: Be yourself. Brendon is silly. He dances on stage when no one else in personal development does this. He jokes all the time about loving data and science, and he calls himself a nerd. He freely tells you things he’s not good at (a lot of sports, for example). He tells you his passions and his dislikes. My big takeaway: Your comfort level with who you are (the good, bad, and ugly) shines through. People like Brendon because he’s trustworthy. He doesn’t seem to be pretending about anything. Be yourself. Be your nerd self. Be your quiet self. Be your funny self. Be you.
Lesson 2: Learn marketing. Even though it was a coaches’ conference, much of the training was on how to use video, email funnels, and repeat content to drive your business. No matter what business you are in, learn marketing. In the era of personal brands (see Lesson 1 on Be Yourself), it’s critical you learn some basic marketing strategies and technology tools.
Picture of Brendon on stage by Sasha Crabtrey
Lesson 3: Be deliberate and repeatedly explain the model you take your client through when you serve them. Brendon GEEKED OUT for an entire day on models and methods. When you tell the client (over and over again) with visuals, words, and with graphics, “This is how we get to transformation,” clients believe you and will follow you. When you wing it, you can’t scale your business. People won’t follow when there is no plan. Methods and models, friends.
Brendon has started a new marketing podcast called Marketing with Brendon Burchard where he’ll share a bunch of the conference stuff, so you can still learn from him even if you missed the event. Subscribe to our email list here for more ideas on being the leader your clients need.