We’ve left the details here so you can see a part of what we enjoyed at this year’s conference.

Click here to get on the Early Bird list and be the first to hear when Sell Well 2025 registration opens.

Sell Well

Grow your relationships

Grow your revenue

One-day B2B conference

September 6, 2024 ⋅ Houston,TX

boost sales skills
secure more clients
Expand your network

Learn and Lead in B2B Sales

Secure your spot at Houston’s premier one-day business development conference focused on B2B sales excellence.

B2B Sales has changed.

If you sell the same way you did in 2021, you’re missing opportunities
to close more revenue. Today’s B2B buyers want to buy differently,
and it’s the sellers’ responsibility to adapt.

Change can feel scary, but it doesn’t have to be.
You can still sell like a good human!

We have all you need to accelerate your sales.

Whether you are a full-time sales employee or a business owner, now is the perfect time to refine your strategy to gain new clients. Sell Well 2024 is a power-packed day designed to equip you with the knowledge to navigate every stage of the modern B2B sales cycle. 

Confident Business Growth

I am so glad I went. As a recovering shy person, it’s been difficult to find a sales process that doesn’t feel gross. I’m confident that the people I met and the sales concepts we practiced are the spark I needed to continue to grow my business. Everything about the event was done with such care and intentionality — they really ARE good humans.
— Katie Lantukh, Murphy Marketing

Comprehensive training for your team

Our break-out sessions include how to:

create compelling sales templates, emails, and other essential collateral

design simple, effective lead-generation campaigns

identify valuable referral partners who open doors for you

integrate marketing and sales strategies that attract, prequalify, and close new clients

and more!

John Way presenting at Grow 2024

Expert guidance for more revenue

Sell Well 2024 is presented by:

Our teams of sales trainers and serial entrepreneurs will equip you with their own practical & non-pushy strategies to create an easier buying experience for your prospects.

Realize immediate business benefits

Register for
Sell Well 2024

Secure your spot at Houston’s premier one-day business development training conference.

Plan Your Day

Join our conference Slack Workspace (link in your registration email).

Network and Learn

Show up expecting to grow
yourself and your network.


Event Location:

Norris Conference Center at CityCentre

800 Town and Country Blvd, Houston, TX 77024

Free covered parking is available.

Sell Well Agenda

September 6, 2024 ⋅ Houston,TX

  • Networking with Catherine, other Sell Well speakers, and sponsors


    Thursday, September 5, 2024

    5:30 pm - 7:30 pm


    Saltgrass Steakhouse • 1803 Shepherd Drive, Houston


    Heavy hors d'oeuvres, drink voucher, and cash bar provided


    *Only 30 seats are available. Additional fee applies. See Conference Tickets below for details.

Agenda details subject to change

Sell Well Speakers

Catherine Brown

Elaine Acker

Ryan Brown, PhD

Jen Halpern

John Way

Wesleyne Whittaker

Bill Ganon

Pandora Hodges

Ben Santelman

Jessica Modad

Cindi Boudreaux

Oleg Lysiak

Jennifer Maes

Marc Nathan

Megan Lencoski

  • Founder

    The Good Humans Growth Network

    President

    The National Business Development Association

    Catherine knows referrals are the golden ticket to qualified leads. The Good Humans Growth Network™is a community of groups where B2B sales professionals build genuine connections that fuel growth through referrals. As a super-connector, her passion is to generate referrals and qualified leads through authentic relationships.

    LinkedIn

  • Founder

    Sparx360 Publishing

    As a serial entrepreneur and B2B marketing expert, Elaine helps businesses craft high-converting copy that drives sales. With decades of experience as a journalist and ghostwriter, she combines best practices in writing and marketing to create compelling messages that resonate with your audience.

    LinkedIn

  • Ryan P. Brown, Ph.D., is the Managing Director for Measurement at the Doerr Institute for New Leaders, Rice University. Previously, Ryan was a professor of psychology at The University of Oklahoma, where he taught and helped establish the Institute for the Study of Human Flourishing. He has published more than 60 scientific articles and three books.

    LinkedIn

  • Founder

    Soft Sell Coaching

    Jen Halpern is a sales coach and sales trainer for SaaS Leaders' teaching interpersonal dynamics that build trust. When teams believe that their bosses got their back, they perform better. Jen is the creator of the T.R.U.S.T. Coaching System that helps sales leaders go from inconsistent sales results to surpassing their sales projections.

    LinkedIn

  • Founder

    Pipelineapp .io

    John, a serial entrepreneur and leader of the B2BSalesMagic referral community, empowers businesses to leverage the power of referrals to streamline their sales process. As a referral expert, he equips you with the tools and strategies to give and receive high-quality referrals, reducing buyer friction and accelerating your sales cycle.

    LinkedIn

  • Transformed Sales

    Wesleyne Whittaker is the founder and CEO of Transformed Sales, a consultancy dedicated to empowering sales teams and leaders to achieve their full potential. With over 15 years of experience in sales leadership, Wesleyne specializes in creating tailored strategies that drive growth and foster meaningful client relationships. Her approach combines servant leadership principles with a deep understanding of modern sales dynamics, making her a sought after expert in the field. Passionate about helping others succeed, Wesleyne leads with authenticity, delivering actionable insights and transformative results for her clients.

    LinkedIn

  • Bill Ganon is the founder of the Ganon Group and coaches executives and teams on optimal presentation skills, leveraging the techniques honed in his lengthy career in Fortune 500 and entrepreneurial B2B Sales. Career-shaping presentations happen every day. Whether across the desk one-to-one with a customer, at an internal staff meeting, or at an industry conference to hundreds; the better your presentation skills, the better your ability to positively impact others. Presentation coaching by The Ganon Group is focused on one mission: “Make your next one, your best one.”

    LinkedIn

  • Pandora spent the first several years of her career as a software engineer. In 1996, she transitioned to technology sales. In 1997 she met Catherine Brown. Since 1997 she has been in various manifestations of sales and sales management. She has been in the cold calling and appointment-setting business since 2008.

    She is the Founder and CEO of Sharpline Sales. While their ongoing deliverables are Cold Calling and Appointment Setting for companies just like yours they are very strategic in their approach. She has an amazing presentation on the Eight Tenets of Successful Sales Campaigns and is an expert on how to warm very cold leads on your prospect list.

    LinkedIn

  • Ben Santelman is the Chief Growth Officer at Media Minefield, a national public relations and social media agency. He has spent nearly 30 years in the professional services industry, with the last decade in sales.

    LinkedIn

  • Jessica Modad is on a mission to teach busy professionals how to prioritize and plan what matters most.

    As a productivity and wellness educator she presents to groups that want to have more TIME, more FREEDOM, and get MORE DONE.

    Jessica created the Make it Matter system which teaches you to align value with goals, and goals with actions, so that you can get more done and keep your sanity!

    LinkedIn

  • Cindi Boudreaux is a Commercial Partner with HelloKindred North America, where she leads marketing, business development and client growth for the North American market. Building on her expertise, she drives the business to provide clients with flexible marketing resources, accompanied by powerful, instant scalability. With a presence in the US, the UK, Canada, South Africa, and India, Kindred has over 20 years of experience delivering marketing programs to global clients. Cindi has a marketing and business development background and a passion for helping professionals build their dream careers and succeed in the marketplace.

    LinkedIn

  • Oleg is a founder, mentor, and passionate ecosystem builder, dedicated to fueling early-stage companies while driving sales success. His expertise spans product knowledge, guiding founders in building their software solutions, and executing effective sales strategies.

    He'll be a session speaker with his fireside chat Leveraging AI without Losing the Human Connection.

    LinkedIn

  • A dedicated Fractional Sales Strategist, Jennifer specializes in driving revenue growth for B2B organizations through effective sales leadership and strategic planning.

    She excels in cross-functional collaboration, working closely with diverse teams to design and implement impactful sales pipelines that optimize prospecting and lead generation efforts.

    LinkedIn

  • Marc is an experienced business development professional and startup community super connector who supports all forms of entrepreneurship across Texas and beyond. Throughout his career, Marc has assisted hundreds of companies with business strategy, capital acquisition, marketing, customer development, strategic partnerships, and product development.

    Marc connects talented executives with services and capital sources through professional networking and events. Prior to joining Michael Best, Marc served as VP of Client Strategy for the Technology and Venture Capital practice group at a national, technology-focused law firm. 

    Marc also founded T-Squared Agency, a boutique consulting firm that supports clients with comprehensive funding strategies and the means to execute growth. Through T-Squared, Marc launched the Texas-Squared Startup Newsletter and the Texas-Boxed CPG Newsletter which cover startup news, opinions, and events that affect the startup tech and Consumer Packaged Goods industries.


    LinkedIn

  • Megan Lencoski is a marketing and fundraising strategist with over 10 years of experience. She's passionate about helping businesses and nonprofits grow by optimizing their digital marketing and fundraising strategies. Megan's known for her practical, results-driven approach, making her a go-to resource for organizations looking to make a real impact online.

    LinkedIn

Conference Tickets

Member Pricing*

  • Retail: $297

Non-member Pricing

  • Retail: $397

Pre-Conference Event:
VIP Happy Hour Ticket

Don’t miss out again! Join the waitlist and be first to get notification when our GROW 2025 early bird registration opens!

*Members are professionals who are part of the Good Humans Growth Network or National Business Development Association

Please note: Conference and/or pre-conference fees are non-refundable but can be transferred up until August 29th. Contact support@theghgn.com with any questions.

Hear From Previous Conference Attendees:

Here’s what attendees said about our February 2024 conference:

Corporate Sponsors

Invest in Your Future

You’ll learn new strategies to increase revenue and walk away with practical, meaningful next steps to reinvigorate your sales process.

Plus, who doesn’t need more professional friendships that will introduce you to their clients